What is a Creative Brand Manager?
We are brand advocates. We know how to solve the business problem but we also know how to leverage the emotional connection that the consumer has with the brand and to expand it so that it becomes a part of their daily life.
We focus on the business problem for the brand and the solution that works best to solve that business problem.
We delve into brand history, brand culture, brand impact on the community, brand usage, brand experience- basically we are all about the brand.
As a Masters Candidate at the VCU Brandcenter- the TOP advertising school in the country- we are taught to live, breathe and support the brand.
The Blood and the Blade (Create Your Own Comic Book):
Under Armour Independent Study: